Retention cohorts represent a set of users who started using your app at the same time such as on the same day or during the same week. You can also check out more information regarding your audience, which gives you a quick idea about your users characteristics in terms of:. Devices: Percentage of users on each of the top device models, as well as the percentage of users on the OS versions. Once a mobile app analytics tool is integrated into your app, it usually automatically captures some events and user properties for you.
A UserProperty is an attribute that describes the app user. By supplying UserProperties, you can later analyze different behaviors of various segments of your user base. Automatically collected events are triggered by basic interactions with your app. There are many predefined events available to you that are generic and commonly used by most apps out there.
These events are usually split into categories including:. Automatically collected events: When a user opens an app for the first time, views or clicks an ad, makes an in-app purchase, etc.
The predefined events that mobile app analytics tools provide you with can only get you so far, however, you always have the ability to define your own custom events. This allows you to measure the things that are unique to your mobile app and that uniquely matter to you. Now that you can track events, you might want to group your users into specific segments based on certain criteria. This allows you to target a specific group of users, which can help you achieve a certain goal in mind.
However, you might want to go beyond those and define your own user properties as well, like defining your active users based on their number of sessions. This can be extremely useful in reaching your goals as you can deliver certain messages or actions customized for different groups of people. A user session is when a user uses your app for a duration of time. This is a great way to gain insight into the amount of time users spend on your app.
On average, how long users spend time on your app on a daily basis, how long it takes users to finish a game level, or how many sessions it takes before making an in-app purchase, etc.
By default, mobile app analytics tools usually wait for a minimum set period of time usually around 10 seconds before starting to record a session to eliminate the users who might have opened the app by mistake and closed it immediately, and also wait for a maximum set period of time usually around 30 minutes after a user has stopped using the app before recording the end of the session.
However, you can always change those session durations as needed. Again, mobile app goals differ from one app to another. Once you do, then you will know what to look for, what mobile app analytics are the most crucial to track, and what your conversion points and events are.
Now that you have all of that established, you can dive into the data and get even more specific with your goals e. You can then utilize the data and mobile app analytics even further to get insights into your app usage and use that to set new strategies to optimize your funnel for conversion.
This allows you to record useful and actionable data that can help reach the goals you have set for your app. You can check out each event separately with a lot more information, details and broken-down statistics for that specific event, including event location percentage of events triggered from each of your top countries , event demographics percentage of events triggered from each age group and gender , and so much more.
Conversion events are the most critical events that you want to track. They are the ones that identify your most valuable users, which is why it is crucial for you to study those events, users, and their flow, like the acquisition channels they came from, so that you can focus your efforts on those channels, replicating their successes and bringing you one step closer to your goals.
Your conversion event here will be when a user sees or clicks on an ad or makes an in-app purchase, for example. The most successful campaign would be the one that gets you the most conversions at the lowest cost. There are three main conversion events that most mobile app analytics tools automatically record by default, including:.
App Launch: The first time a user launches an app after installing or re-installing it. The product ID, product name, currency, and quantity are passed as parameters. E-commerce Purchases: When a user completes a purchase. Coupon, currency, value, tax, shipping, and transaction id are passed as parameters in the case of retail, e-commerce, jobs, education, local deals, and real estate. Some of the most popular features include: auditing, cloud migration and monitoring, activity tracking, DevOps adoption and more.
This easy-to-use platform allows you to track new users and active users, sessions and more. You can also measure and analyse activity across your entire app portfolio including crash and user acquisition analytics.
UXCam is a mobile app testing and analytics tool designed for app developers. With this tool, users can view recordings of user sessions, which can help them identify the causes behind an app crash or bugs thats are affecting the user experience. This software can also help out with the user onboarding process via the User Analysis tool.
App Annie is a mobile analytics and market data platform. With this platform, users can track competitors and identify best performing app marketing activities. App Annie is capable of measuring over 50 different metrics to improve mobile strategy including revenue, competitor app downloads, user demographics, usage and more. You can easily integrate this tool on several well known platforms like Slack or iOS.
AppsFlyer is a marketing analytics and mobile attribution platform catered to mobile app marketers. It includes features such as user acquisition attribution, people-based attribution deep linking, smart banners and of course, performance metrics. It is an enterprise-grade solution that comes with a customisable SLA and premium plugins. Users can configure the dashboard, collecting and displaying only the data type you want — all in real-time. You can use the free version for up to 10, sessions per month.
Buildfire itself is actually an app building software, however it has a great feature called Buildfire Recon that provides powerful app analytics for users. Recon tracks downloads, measures plugin usage, tracks how many users register, measures number of returning customers and more.
The software also offers user segmentation that segments users by permissions, activity and behaviour. With this solution, users can get insights into funnel metrics, user drop-offs and churn, using personalised dashboards, automated insights, real-time analytics and an interesting one, uninstall tracking.
Mopinion is a user feedback analytics tool that collects feedback on web , mobile and in email campaigns and offers in-depth analysis opportunities for its users.
With real-time data visualisation in customisable dashboards and charts, users are able to quickly and efficiently digest large sums of data. A helping hand to deliver the customer experience your users deserve. Do you prefer it a bit more personal? Just book a demo. Read more about this in our Privacy Policy or adjust your settings. See the rates used to convert your earnings from local currencies when available and any taxes and adjustments applied.
You can also download more detailed reports of all transactions, including the number of units sold per app or in-app purchase, for the month. To get started, sign in to App Store Connect. View in English. View Account. App Analytics Find out how customers discover and engage with your app.
App Store Performance See how many users discover your app while searching or browsing on the App Store, and find out which apps and websites bring customers to your product page.
Marketing Campaigns Measure the performance of your marketing campaigns across channels, such as social media, email, and paid advertising, so you can focus on the campaigns that are most effective. App Clip Performance Understand how users discover and engage with your App Clip, so you can measure performance over time. App Engagement and Usage Measure a variety of user engagement metrics, find out if users continue to use your app, and view the number of installations, sessions, and active devices.
Paying Users View the number of unique paying users by day, week, or month.
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